CTC's 2009 net earnings grow by a staggering 49% YoY Ceylon Tobacco's (CTC) net profit has increased by a stunning 60% YoY to LKR2,020.6 mn in 4Q2009 whilst total earnings for 2009 are also up by a strong 49% YoY to LKR4,114.6 mn. Despite a marginal decline in volumes, earnings have been boosted by a high margin brand mix coupled with aggressive cost management initiatives.
CTC enjoys a monopoly market for manufacturing, marketing and importing cigarettes in Sri Lanka. The company segregates the market based on income levels and markets Dunhill and Bensons for high income category along with Gold leaf for the middle income category, followed by Four Aces, Three Roses and Capstan for the low income category and Pall Mall as a value for money product.
Faced with slowing revenue growth CTC has focused more on its cost structure in order to improve the profitability. Thus the company has reduced its operating expenses by 52.4% YoY during 2009 resulting with the total expenses decline by 17.6% YoY despite a 47.6% increase in raw material cost and managed to grow its bottom-line by 49% YoY to LKR4,114.6 mn.
Net revenue up by a sharp 10.5% YoY to LKR12,353.9 mn in 2009. Gross revenue has increased by 9.5% YoY to LKR15,238.5 mn in 4Q2009 resulting a total of LKR58,079.5 mn for the year (up 6.1% YoY). This is mainly attributable for the improved sales mix, grabbing market share from illegal distributors and excise led price increases despite a moderate drop in volumes, which was a result of the ban on smoking in public areas coupled with change in smoking habits amongst the general public. However, the government’s continuous efforts in curbing the presence of smuggled and counterfeit cigarettes provide some optimism for volume growth in future.
Government levies accounted to 76% of gross revenue, which grew 5.3% YoY to LKR11,529.6 mn during 4Q2009. Consequently, net revenue has grown by a sharp 25.2% YoY to LKR3,708.9 mn in the quarter in concern and resulted an increase of 10.5% YoY to LKR12,353.9 mn for the year ended 31st December 2009.






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