
• Dialog Telekom (DIAL) has driven down its reported net loss by 52% QoQ during 1Q2009 and we believe the losses could further reduce and revert back to positive earnings during 2H2009 on the back of a near LKR400 mn International telecommunication Operator Levy (ITO Levy) refund, a cost cutting exercise, which is projected to save around LKR300 mn and an incremental revenue increase of approximately LKR 2 bn materializing from the Northern Province.
• Growing revenue would continue to be a challenge given the aggressive tariff reduction (initiated by DIAL which controls 50% of the mobile market with 6mn subscribers) and revenue management, which would have to be supported by fresh subscriber additions (presently adding around 115k subscribers per month) and higher income from fresh businesses such as satellite TV, CDMA fixed line and broadband services.
• Having begun cost rationalization processes, the company is yet to counter significant headwind in rebalancing its cost structures, though a return to profitability could be around the corner.
• Whilst the recent most flip side on the company has been parent Axiata’s interest in buying over Tigo (the Sri Lankan subsidiary of Milliocom International SA which has announced its wiliness to divest the Asian operations) which approximately controls around 18% of the local mobile
market.
• The share having tanked during 1H2009 has attracted strong support at around LKR5.00 – LKR5.50 levels mainly due to foreign investor interest. Therefore on the back of a turnaround scenario and strong support base down side risk is expected to be limited creating the opportunity for adventurous entrants to add the stock given the broad market support and technical trend. However on a fundamental viewpoint trading on 15.7x forecast 2010E net profit we believe the share to be still relatively expensivegiven that the cost savings are not yet sufficiently tangible. Thus we maintain our recommendation - HOLD
Dialog Telekom (DIAL), Sri Lanka’s leader in mobile telephony, with a subscriber base of over 6 mn, controlling 50% of the mobile telephony market, whilst also recently expanding operations in to CDMA services, Broadband (DBN) and Satellite Television (DTV); Dialog has already captured a material market share of 175K subscribers in the CDMA market and over 150K subscribers in the broadband market amounting to a near 6% of the total market share.
During 2008 DIAL recorded negative earnings due to significant increases in administration costs rising by 65% YoY to LKR 10,468mn and direct costs increasing by 52% YoY to LKR 19,989mn, whilst negative PAT contributions from Broadband and Satellite TV have further affected the consolidated bottom line. Despite missing in terms of profitability in 2008 DIAL has managed to sustain their market dominance during the period controlling half of the mobile market.
However we believe DIAL is at a point of turnaround largely due to revenue growth coming from the recently liberated Northern Province (DIAL was/is the strongest mobile service provider in the Northern Province and was significantly affected due to serious disruptions occurred till May ’09 due to military operations).
Further it’s noteworthy that the company has been aggressive in subscriber addition, adding around 115k subscribers per month during the year 2009. However we believe cost rationalization still has ample space for improvement. Though the company has undergone marginal cost cutting exercises, a real tangible saving has not yet materialized.
Revenue growth under challenge - DIAL is the market leader in Mobile telephone segment with a market share of 50%, and 6%of the Dialog Broad Band fixed line service. DIAL’s market share in the CDMA market is at minimal as it entered the market recently.
DIAL is organized mainly in to two main business segments as Cellular mobile telephone network operations and External gateway operations (Global operations). The former generated 77% of the consolidated revenue, whilst the latter claims for 14%. Other operations comprising of Internet services, telecommunication infrastructure provision facilitating switch/ non switch data communication, television broadcasting and media related business generated 9% of the consolidated revenues.
Though DIAL is successful in adding up fresh subscribers aggressively, the revenue growth is threatened by the sharp decline in the ARPU. For instance we believe the ARPU has decreased by 9.5% QoQ to a near LKR 490 in 1Q2009. Further with industry-wide tariff cuts (Initiated by DIAL), we believe the rates have lowered with the minimal possibility of price penetration strategies as an industry option. Therefore revenue growth could only be generated by subscriber addition (comprising the ARPUs due to bottom of the pyramid addition). This we believe that cost rationalization is still of utmost importance in improving overall profitability.

Further Dialog’s revenue from cellular mobile operations mainly consists of prepaid and postpaid segments, which claims 48.2% and 29.9% respectively from the total revenue generated from the cellular mobile network operations.
DIAL, in terms of subscribers, gained 337k new mobile subscribers in 1Q2009, whilst we expect them to have added 310k more subscribers in 2Q2009 boosting the subscriber base to 6mn. Although, the overall group revenue in the three months dropped 5% to LKR8.4 billion (USD73 million) from a year ago, attributed to sharp tariff cuts.
Increased costs related to new business areas and a LKR286 million foreign exchange deficit resulted in a net consolidated loss of LKR1.86 billion during the first quarter. DIAL has invested USD 30mn in the North and East up to date to expand its whole spectrum of services in the cleared areas steadfastly via establishing 100 base stations in the same region.
It is also noteworthy that the main rival of DIAL’s SLT- Mobitel intends to invest USD 100mn over the next three years and have already deployed 25 base stations in the North and the East. But Dialog is still better-off as they were the strongest mobile service provider operating in these regions prior to the commencement of military operations.
The importance of investing in the Northern region in particular is intensified by the high ARPU the region generates, which amounts to around USD12/month, whilst the rest of the country generates a comparatively low ARPU of USD4/month.
DIAL uses GSM technology in transmitting voice and data and is deemed as the technology initiator in the telecom industry in Sri Lanka. They have established 1,360 base stations in operation including the cleared areas of North and the East. It is learnt that Dialog covers circa 90% of the population and circa 80% of the geographical expanse of the country.
DIAL provides fully-fledged 2.5G EDGE/GPRS enabled GSM network designed to operate on dual band. The GSM technology in terms of 2G and 3G are currently operational at 900-1800MHz and 2100MHz frequencies respectively.
On 10th of April 2009, Sri Lanka's Dialog Telekom the largest HSPA provider in the country is reported to have started a pilot launch of a HSPA+ (HSPA Evolution) upgrade on its network, which will boost download speeds to a peak rate of 21Mbps. The typical download speeds are closer to 8Mbps in real life tests carried out by Australia's Telstra network. Upon the successful completion of the proposed trial phase, Dialog will progressively expand its HSPA+ coverage across its 3.5G network spanning Colombo, Kandy, Galle, Kurunegala, Anuradhapura, Nuwara Eliya, Trincomalee and other major towns in Sri Lanka.
HSPA+ doubles the data capacity over HSPA and more than doubles voice capacity over WCDMA, reducing the cost of delivering voice or data services (more efficient voice over HSPA+ can also be used to free up data capacity), thus it eases the operating costs of the service providers and allows them to provide services at a lower rate, which inturn will expand the subscriber base. So Dialog is seeing light at the end of the tunnel after all.
DIAL TV (DTV) is the single largest direct-to-home digital television service provider in the country. With all the domestic disruptions and economic downturns DTV has increased its revenue by 91%YoY to LKR 1,285 mn, whilst adding 80k fresh subscribers during 2008. However the phase of subscriber addition is drastically lowered during the 1H2009, which amounts to an increase of 2% to 137k from 2008.
DIAL intends introducing a new set of South Indian channels particularly aiming the Northern province, we believe the strategy would give utmost benefits to DTV. However introduction of the package system (Lite500, Super 700, Big Deal and Value Plus 1949) would increase the subscriber base, but the revenue would increase at a slower pace, which would lead to a negative bottom line.
Cost base growth in check - The direct costs, administration costs and distribution costs have dipped in 1Q2009 by 11%QoQ, 33%QoQ and 17%QoQ respectively, but DIAL will have to cut down the costs further as the aforesaid costs are still high by 32%YoY, 4%YoY and 13%YoY respectively compared to the corresponding period of 2008.
However the cumulative effect of reduced costs have spiraled down the loss by 52% to LKR 1,868.5 mn during the 1Q2009 compared to 4Q2008, however we believe that the costs will be reduced during the year 2009 and will remain static afterwards, (since a huge portion of administration costs are tied up in depreciation and asset impairment). But the introduction of HSPA+ and establishing low cost base stations in the North and East will reduce the direct costs up to a certain extent. DIAL has also implemented a VRS intending to save LKR500 mn .p.a, however the scheme will cost approximately LKR250 mn resulting in a net saving of LKR250 mn in 2009.
With the low cost IMF funding the country’s interest rates will be further eased and DIAL will reap this benefit through their floating rate loans and re-negotiating the fixed rate loans. Thus the possibility of revenue boosts, especially in the North and East will absorb the costs, resulting in a turn-a-round in DIAL’s profits, which we deem as a signal of DIAL recovering from the flop experienced last year.
ITO levy rebate - DIAL is expected to recover around LKR 300-400mn refund from the ITO levy they had paid since 2003 in lieu of infrastructure development in the rural areas since; the ITO levy/Telecom Development Fund has been used to encourage telecom operators to venture into unconnected areas in the country.
DIAL launched 1000 “Nanasa Centers” (ICT resource centers) in selected rural schools in collaboration with the Government paving the way for more ITO levy refunds in the future.
Inorganic expansion on the card - Axiata the parent company of DIAL may offer USD 200mn for Millicom International (Parent company of Tigo), to buy over Tigo operations in Sri Lanka, which is a divestment target of Millicom International. This is a lucrative inorganic growth opportunity to DIAL as Tigo possesses an 18% share in the mobile market in Sri Lanka, which amounts to over 2mn subscribers.
Further via this potential acquisition DIAL can expand their coverage both geographically and demographically, whilst Tigo is presently strong in the Eastern region of the country in which DIAL’s coverage has been rather moderate. However telecommunication companies of Middle East are also keen on spreading their operations to South and East Asian countries via acquiring Millicom’s Asian operations, which spans in Sri Lanka, Cambodia and Laos.

End of the share price lull!!! The share having tanked during 1H2009 has attracted strong support at around LKR5.00 – LKR5.50 levels mainly due to foreign investor interest. Therefore on the back of a turnaround scenario and strong support base down side price risk is expected to be limited creating the opportunity for adventurous entrants to add the stock given the broad market support and technical mismatch.
However on a fundamental viewpoint trading on 15.7x forecast 2010E net profit we believe the cost savings are not yet sufficiently tangible. Thus we maintain our recommendation - HOLD
Source - Asia Securities Research